Social MediaDefinition of Social Media
Social media has significantly changed and improved the way people communicate both online and offline. The Ambition Capital team has witnessed and contributed to many instances where the use of social media has positively impacted people and organizations in ways never thought possible. However, social media’s rapid evolution and growth means that definitions become stale within a matter of weeks or months. Instead of trying to define social media, we focus on incubating companies that will help social media continue to grow and improve our lives.
social media experts don't exist
Social media is a team effort requiring input and collaboration from many stakeholders that typically don’t talk with each other. Singling out an individual as a social media expert would diminish the value of contributions made by others. We prefer to use the term strategist instead. A social media strategist educates stakeholders about the value of social media by translating social conversations into terminology and metrics relevant to that individual or organization. They also determine the most effective way to achieve objectives by leveraging the appropriate platforms and tactics to build value and engage with the target audience.